Lee Young Hee, who is the executive vice president of Samsung has told the media that the company is looking forward to releasing the Tizen smartphone in either August 2013 or September 2013. The new phone will run on the Linux platform and comes on the back of lackluster sales of its Windows Phone 8 devices.
The Tizen phone was to be released in July or August originally, but this date was pushed back. The Android-based Galaxy Note and Galaxy S have seen tremendous success and the company will be looking forward to the Linux platform to raise the bar higher.
The Windows-based Samsung Ativ phone has not seen much success, even as the company looks to expand across multiple platforms. Samsung gave Apple a run for their money in 2012, when they overtook the US giant in terms of smartphone sales, a title which was reclaimed by Apple later.
Companies like NTT Docomo have already started bidding for the right to sell the Tizen phones. Huawei and Orange have also confirmed that they will be associated with the sales of the device. With the release of the new Linux-based phone, Samsung will be reaching out to a larger section of the audience and companies like Apple will have to rethink their marketing strategies.
