Pay-as-you-go phone provider Verizon Wireless has announced two new plans on February 1, 2013 for its smartphone customers. The plans offer 500 GB of data along with unlimited talk and text for USD 60 a month and for an extra USD 10 you can get 2 GB of additional data. However, the offer is only valid for customers who have a 3G phone, running on either iOS, BlackBerry or Android. This will surely disappoint Windows-based smartphone users.
Prepaid plans have not been Verizon’s strong point and they remain just a fraction of the company’s marketing strategy. This goes along with the fact that many other players in the pre-paid market like Virgin Mobile, MetroPCS and Boost Mobile have been taking business away from the heavyweights like Verizon, T-Mobile and AT&T.
The service provider is now making a serious attempt at attracting those customers who tend to prefer prepaid plans, even going to the extent of telling potential users that their unused phone can be activated without an annual contract. Verizon and AT&T are looking to capitalize on the prepaid market, but it could be a little late in the day for them.
It remains to be seen whether the two new plans from Verizon Wireless will see a discernible shift in market goodwill.
