South Korean giant Samsung is planning to shut down its video discovery app Milk Video for the users of Samsung’s Galaxy smartphones. The announcement was made by Samsung on September 28, 2015 that it will end support for the app from November 20, 2015.
The company on the app’s Google Play page said, “While we remain committed to providing premium entertainment services, we have decided to end support for the Samsung Milk Video app as of November 20, 2015”. Samsung had started the service in March 2014 and featured a strong social media component and curated feeds.
This used to make it easy for the users to find and share videos which are popular online. The south Korean giant has also promised exclusive content for partners like Red Bull, Funny or Die and Vice. The shutdown of the app can be a set-back to Samsung’s attempts to expand media.
The reach of the app was taken back by Samsung when it decided that the service will be available only in the US and on its Galaxy smartphones released since 2012. Samsung had then said that it will expand its service to other products including wearables, TVs and also the Gear VR.
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