US-based retail giant Amazon is planning to offer an update on its video business, starting from April 2, 2014. So far, the company did not reveal anything about the latest update, but there are speculations that it might launch a set-top box which enables streaming of the video content. The latest news comes as the company continues to face pressure to increase its performance in the market in front of its rivals.

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As an increasing number of Americans shop online, the company is looking to expand its business into new areas. The new areas include movie streaming, e-readers, as well as groceries. In addition to that, Amazon.com has been investing heavily in making TV shows and movies which are made available to customers who pay $99 on a yearly basis for Amazon Prime.

The retail giant recently increased the annual fee from $79 to $99 per year. Members are able to get the two-day shipping of some items, as well as access to videos, including original series like  ‘Alpha House’ and ‘Betas’.

At present, the company relies on third-party devices such as the Roku box to stream programs on TV. The streaming device market also has other competitors like Apple TV and Google Chromecast. An analyst from Citi Investment Research, Mark May said that sales of an Amazon device which is similar to what already exists in the market can still make an impact.

Photo Credits: Gamerhub

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