Kobo unveils Aura HD tablet ereader


Toronto-based tablet company Kobo has unveiled a high definition ereader known as the Aura HD. The firm has claimed that the new product has the highest resolution in its segment in the market. The company also said that the device is available for pre-order from April 16, 2013.

The new device is much bigger than the Kindle ereader from Amazon, with its Pearl E Ink 6.8-inch touchscreen, which offers 30 percent more reading surface than the firms’ last flagship reader. Michael Serbinis, the CEO of Kobo, while talking at the launch said that the device has the highest resolution available, due to its 256 ppi pixel density.

The CEO explained that the Aura HD reader has been designed with slanted sides around the back, so the fingers can naturally rest. The Aura HD is also much easier to hold and the top of the device has a red paint power switch to draw attention to it.

The company, while talking about the battery, said that it will last for a good couple of months before it needs to be plugged into the mains again. The device can be pre-ordered from the company’s website and is quite pricey at £139, which is £30 more than the Wi-Fi only Kindle by Amazon.