Instagram

Photo sharing site Instagram is making constant efforts to deal with the issue of bullying on the platform. The company on October 9, 2018 said that it has started using a new machine learning technology to proactively detects bullying in pictures and in captions. Such posts will be sent to Instragram’s Community Operations team for human review.

Adam Mosseri, the new head of Instagram in a blog post said, “Online bullying is complex, and we know we have more work to do to further limit bullying and spread kindness on Instagram”. Mosseri has been named as the Instagram chief last week after the exit of the co-founders Kevin Systrom and Mike Krieger. This has become the first announcement of Mosseri as the new head.

A spokesperson from Instagram said that the technology can detect bullying and harassment like attacks on a person’s appearance , threats on someone’s wellbeing, character or health. For instance, the technology can detect the bullying tactics like ranking, comparing, rating images and captions like the split screen image in which a person is compared to someone else in a negative way. So far it is unclear if what else the technology can detect and if it could work on the images that do not have captions.

The new feature has started to rollout and will continue to spread in the upcoming weeks. Moreover, the company that is owned by Facebook, is also launching a Kindness Camera Effect in partnership with dancer Maddie Ziegler. People who follow Ziegler will have the camera effect automatically. In the selfie mode, the users will be able to see hearts on the screen. Moreover, in the rear mode kind comments will appear in different languages. The users can also tag friends. Instagram had earlier this year announced that it would filter out the bullying comments that aim to harass or upset the users.

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