Apple dismisses rumours about plans to sell mobiles to consumers directly


US based tech giant Apple has denied the rumours which suggested that it was planning to deploy its own mobile virtual operator network and that it would back the networks that are owned by the major US wireless carriers in the United States. It is usually a common practice for the smaller telecom providers who do not have the capital to have a bid on the wireless spectrum or build the supporting infrastructure.

Earlier reports claimed that the iPhone manufacturer was testing a mobile virtual network operator service in the United States that would involve renting capabilities from one or more network operators so that more customers can be signed up to its own phone and data plans. A website reported that the mobile phone giant is in talks with the European operators for such an arrangement.
A spokesperson from Apple said, “We have not discussed nor do we have any plans to launch an MVNO”. The iPhone ws first launched in 2007 and since then the carriers like AT&T, China Mobile Ltd and Deutsche Telekom have played an important part in ensuring the success of Apple’s move in to the mobile phone business.
The carriers usually buy huge number of mobile phones from Apple and resell them to the customers who sign long term contracts.

Photo Credits: techradar