American gadget giant Apple Inc. is in talks with the cable TV operators about an Apple product which the consumers could use to watch live events and other content. The company has till now not come to a deal but the latest reports say that it will soon be launching an Apple TV set.

This time the company will be venturing in to the TV market. Apple will be putting cable on one of its devices when typically e company jumps in to the new markets with strategies to revolutionise them. Talking about the device it is still not clear if there would be any deal for the current $99 Apple TV or something new altogether.

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