Once-market-leader-now-struggling company BlackBerry is having a hard time convincing users to buy the new handset from the company. The situation has become so bad now that BlackBerry is offering users in the United States and Canada $550 if they are ready to switch from an iPhone to the BlackBerry Passport. The Canadian company announced the marketing strategy as part of the Black Friday sale.
The money-back offer will only apply to the iPhone 4S or higher models. Depending on the phone, money would be given to the users. The sale will end of February 13, 2015 and is only available in North America. Another important point is that the offer is valid only on the purchase of a black BlackBerry Passport.
The Passport was launched in September, only a few days after the launch of the iPhone 6 and 6 Plus. It is a square shaped smartphone that the company is now marketing to business officials and various governments. These are the specifications of the phone:
- Display: 4.5-inches
- Resolution: 1440 x 1440 pixels
- Processor: 2.2 GHz Snapdragon 800
- Number of cores: quad-core
- RAM: 3 GB
- Internal memory: 32 GB, expandable to 64 GB
- MicroSD card slot: Yes
- Operating software: BlackBerry 10 OS 10.3
- Camera: Primary – 13 megapixel; Secondary: 2 megapixel
- Android applications: Yes
- Keyboard: Yes
The smartphone maker is banking on the fact that business professionals and people out there still prefer the keyboard to type, in comparison to touch.