US-based tech giant Apple has made yet another acquisition and this time it is Burstly Inc., which is a software company that helps developers in creating smartphone and tablet applications. With the latest deal, the company is speeding up its acquisition mode.
The deal between the two companies was confirmed on February 21, 2014 by the spokesperson for Apple, Kristin Huguet, however, terms of the deal have not been revealed. The California-based company is continuing with its pace of buying small companies. On the other hand, internet giants like Facebook and Google are signing deals worth billions of dollars.
The TestFlight product of Burstly is used by app makers who want to test their software with a small number of customers. The start-up company also offers a product which can help developers to earn from advertisements. The underlying technology which Apple has acquired is used to improve existing services or in future products.
Apple previously acquired the fingerprint-security firm Authen Tec Inc. in 2012 and that technology was used in Apple’s new iPhone 5S. The company has been purchasing navigation companies in an attempt to improve the mapping software. Meanwhile, Google has been making huge deals and in January 2014, it purchased the digital thermostat maker Nest Labs Inc for $3.2 billion.
Photo Credits: Mashable